Summer: Sizzle or snooze?

During the stock market crash of 1929, and during the depression that followed (and for that matter, in the film, "It's a Wonderful Life" the antagonist played by Lionel Barrymore), great fortunes were amassed by some smart folks who bought while the masses were selling. To this day, that same pattern repeats itself, by the likes of investors such as Warren Buffet.

So, when your competition is slashing their marketing budget during tough economic times (afterall, why bother selling your product when sales are down, right?), does it make sense to seize the moment and aggressively market your product or service?

Of course it does!

During weak economic times, such as those we're now experiencing, there is a lot less "noise" in the media, meaning that your message can get through more clearly and more efficiently than when times are good and lots of competitors are in the marketplace grasping for your market's attention.

That's why this summer, don't snooze...sizzle!

With the stage to yourself, and while great creative work is always vital, if you don't have a perfect idea, at least you will have more people's attention, so you can get across a sales or reminder or whatever message you're aspiring to deliver.

Think of it this way; Whose message are you more likely to hear: the words of one child in a classroom with 40 other chattering kids, or the words of one person with whom you are in a room alone?

Okay, so I'm not so good at the sales pitch myself these days. To encourage our target market to listen to our message, we're offering discounts and free bonuses this summer to capture your attention.

Too Sweet To Resist!

Check out Intermarkets today to learn more about an offer that's Too Sweet To Resist (plus we have a nice picture of some puppies as part of the promotion; yes, we can be ruthless).

Have a great July 4 holiday, and keep those cards and letters coming!