ad:tech NYC 2009 observations

We just got back from ad:tech NYC, and here are our immediate impressions:

1. Attendance seemed lighter this year than in the past; the new venue at the Javits Center may have accounted for that because it is a much larger facility so the crowd may have been spread out over much more space.

2. There didn't seem to be the usual "euphoria" among attendees; there was definitely a sense of calm optimism.

3. It seemed that there were more attendees from the larger media companies than in the past.

4. It also seemed that there were more attendees from up-market agencies and advertisers than in the past.

5. There are still lots of opportunities in the online marketing world. As more budget dollars are directed online, advertisers and agencies will seek out more unique opportunities with established, well-branded and respected publishers.

Okay, I have to add that it was pretty cool being in Times Square when the NY Yankees won the Series. Intermarkets doesn't take sides in any of that, but the collective roar heard throughout Manhattan as the Yankees won on Wednesday night was a remarkable experience.