As we approach Thanksgiving, it's a good time to think about all that we have to be thankful for (apologies for the grammar). It's especially important during difficult times to be reminded of the good things, people, and events in our lives.
To start, I'm thankful for the experience of having worked for Tom Phillips at Phillips Publishing. Tom taught me entrepreneurship, the relentless pursuit of excellence, how to look at things from different perspectives, and to strive for perfection.
On a personal side, Tom was always friendly and had a kind word to share. He really made me feel like part of the family.
I thank Tom for the opportunity to work for him and learn from him. I thank him for the opportunity to learn how to sell advertising, and to delve into what was at the time a new-fangled contraption called the internet.
Today, our more than 24 employees, and many more stakeholders outside the company, benefit from the knowledge Tom provided.
Happy Thanksgiving!
Tuesday, November 17, 2009
Saturday, November 7, 2009
ad:tech NYC 2009 observations
We just got back from ad:tech NYC, and here are our immediate impressions:
1. Attendance seemed lighter this year than in the past; the new venue at the Javits Center may have accounted for that because it is a much larger facility so the crowd may have been spread out over much more space.
2. There didn't seem to be the usual "euphoria" among attendees; there was definitely a sense of calm optimism.
3. It seemed that there were more attendees from the larger media companies than in the past.
4. It also seemed that there were more attendees from up-market agencies and advertisers than in the past.
5. There are still lots of opportunities in the online marketing world. As more budget dollars are directed online, advertisers and agencies will seek out more unique opportunities with established, well-branded and respected publishers.
Okay, I have to add that it was pretty cool being in Times Square when the NY Yankees won the Series. Intermarkets doesn't take sides in any of that, but the collective roar heard throughout Manhattan as the Yankees won on Wednesday night was a remarkable experience.
1. Attendance seemed lighter this year than in the past; the new venue at the Javits Center may have accounted for that because it is a much larger facility so the crowd may have been spread out over much more space.
2. There didn't seem to be the usual "euphoria" among attendees; there was definitely a sense of calm optimism.
3. It seemed that there were more attendees from the larger media companies than in the past.
4. It also seemed that there were more attendees from up-market agencies and advertisers than in the past.
5. There are still lots of opportunities in the online marketing world. As more budget dollars are directed online, advertisers and agencies will seek out more unique opportunities with established, well-branded and respected publishers.
Okay, I have to add that it was pretty cool being in Times Square when the NY Yankees won the Series. Intermarkets doesn't take sides in any of that, but the collective roar heard throughout Manhattan as the Yankees won on Wednesday night was a remarkable experience.
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