During the past couple of weeks, filled with news of the political conventions as well as the coverage of Hurricane Gustav, an interesting thing happened: Traditional media learned how to use new media to their advantage. Let's look at how they did this.
It's simple. During the Democratic and Republican conventions, we saw a significant increase in placements by the leading cable news channels on our flagship Portfolio site, the Drudge Report.
These news channels knew that the Drudge Report was going to be one of the first sites on the Web that people would visit to get the latest news and information about what was going on in Denver and St. Paul.
And right they were! The Drudge Report racked up its highest daily traffic during the political conventions. And by placing ads on the site, the leading news channels generated enormous audiences.
There are so many other Web-centric opportunities for conventional media, especially television, radio and newspapers, to generate traffic to their sites and users of their core content. Taking out display ads on top Web sites is a great place to start.
The next step...teasers and feeds using streaming technology; polls; "listen/watch/read now" marketing; 360 degree brand surrounding of Web audiences; and...
Oops, our sales team is insisting that we stop giving away the store. Talk to us (visit us here) and we'll give you more ideas.
Now the question is...will the media leaders follow through with even more creative solutions and approaches? We'll be ready to deliver...if they're interested.
Have a great week!
--Kevin
PS Almost forgot--As part of our community support activities, we're sponsoring a concert in Vienna, Virginia on Friday, September 12, at 6:30 PM. We're donating our sponsorship space to a local animal rescue organization, and they'll be there to provide information on how to help save animals. Please join us! For more information, check out the town of Vienna's Web site, here.
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